Wil's Innovation Lab

Product Manager

UX Designer

Branding and Design

All-round innovation

About me

Hey, I’m Wil. I’m a Product Designer.
I help companies achieve their product goals and create amazing experiences.

I have experience in all areas of value generation:
UX, product vision, roadmap, GTM, marketing, software development and sales.

I’m a big believer of processes and having the team give their best to reach our goal.

I ask all the «whys» and move forward relentlessly.

  • Name: Wilhelm Rahn
  • Location: Valencia
  • Past industries: Learning, CX, Traveltech

Being a product person can mean many things, but primarily it means understanding the people who use the product as well as those who create it. It takes empathy with both sides to create the best possible result. I’m a huge fan of Agile methodologies, and an even bigger fan of asking «why» until I get to know the problem enough to come up with a fantastic solution.


Crafting digital experiences doesn’t start with the first pixel nor does it end at the first interaction. Solving UX problems requires crafting sustainable processes, analyzing results, and collaborating with design, sales and marketing teams in order to make killer digital products. Then, when everything is done, we start all over again to constantly improve.


Humans are visual creatures, we analyze and interpret the world around us through our eyes. That’s why visual identity plays such a major role. Bringing an idea to life requires time of exploration, a commitment to careful design, and an intimate knowledge of the underlying triggers that stimulate our brains and make our message truly effective.

Let's work together
Extra fact!

One of my biggest pet peeves is working on features that never see the light of the day.
That’s one of the main drivers that makes me truly ask why we do things.


What’s driving you?